Within the lethal wave of flash floods throughout Pakistan, greater than 33 million individuals have been displaced. The floods have destroyed greater than 218k homes and greater than 452k homes have sustained injury.
From 2mn acres of the crop to 494k livestock, the destruction has wreaked havoc unprecedented in Pakistan’s historical past.
In response to the current flood reduction experiences, the magnitude of the destruction is huge with over 220 bridges collapsed and 40+ reservoirs breached homes washed away.
Right here rises the priority in regards to the scope of rehabilitation assist required from the general public, non-public, and NGO sectors of Pakistan in rebuilding these bothered areas.
Company Social Duty (CSR) as a Unifier

One of many main roles in flood reduction emerges from the idea of Company Social Duty (CSR) which unifies the general public, non-public, and non-governmental sectors (NGOs) in advocating for holistic options.
It additionally actively engages civil society and the general public to take motion with efficient campaigns beneath its umbrella. For this reason we want company social accountability essentially the most within the disheartening state of affairs of flash floods in Pakistan.
Whereas many NGOs have established flood reduction camps within the affected areas, the fixed influx of in-cash and in-kind assist from the private and non-private corporations is much more vital. This influx can solely be ensured when well-known manufacturers always advocate for flood rehabilitation.
Social Media Prowess for Mass Schooling

Essentially the most very important position comes within the type of activism and dialogue creation on social media platforms. From calls to donations to educating individuals on the trigger and impact of a pure catastrophe, the advertising experience channelled into CSR campaigns reap an influential end result.
Youth Engagement and Activism

How can youth be greatest mobilized to work for the reason for rehabilitation and assist for flood affectees? It’s when the manufacturers they glorify and avidly comply with disseminate the message of assist and reduction efforts.
Lately, Apple’s CEO, Tim Criminal raised consciousness about floods in Pakistan and dedicated donations for flood rehabilitation. The publish despatched out a wave of consciousness not just for native Pakistanis but additionally for a global viewers.
Such is the facility of CSR in disseminating messages and setting traits for group service.
Manufacturers throughout Pakistan from the true property sector to meals companies to universities have dedicated their budgets to flood rehabilitation.
The ripple impact that originates from the donations of well-known manufacturers like Graana.com or let’s say Cheezious from the native restaurant trade, is pivotal to participating total industries to endorse donations.
As manufacturers have interaction in making a pattern and efficient resonating message, the product is kind of lovely – the creation of compassion and connectivity among the many shared audiences.
It enhances the virtues of “patriotism”, “empathy”, and most of all, “unity”. Virtues that creating international locations going through destruction desperately want to face agency as soon as once more on their ft.
Such is the necessity and affect of company social accountability in creating international locations like Pakistan.
Promotion of Volunteerism

With pushed enter from prime corporations, there’s a conducive enhance within the momentum of volunteerism for any group service. As manufacturers actively increase calls to motion each day for donations and reduction actions, public consideration is contained and well-integrated.
A healthful flood reduction channel comes into being as extra volunteers have interaction in group service. Throughout Pakistan, individuals have volunteered to assemble funds and donations, from NGOs to academic establishments.
We’d like this momentum to proceed within the coming 2-3 years, for which company social accountability is essential.
Area Data and Knowledgeable Opinion

In particular phrases, comes the position of CSR from the development and actual property sectors. They play a vital position within the implementation of flood security measures.
When the field-specific non-public sector engages, it has far more to supply than simply financial and in-kind assist. It has the skillset, modern methods, and proactive method required to beat nationwide calamities.
The development and actual property sectors can supply knowledgeable opinions and sensible discipline data that may assist Pakistan recuperate from the flood disaster in a sustainable and resilient method.
From analysis research to data-informed catastrophe administration, the collaboration of public authorities and personal acumen may help pave means for lasting restoration.
Graana.com’s holistic answer for flood reduction and rehabilitation

Recognizing the pivotal position that Graana.com can play in rehabilitation efforts as an actual property magnet, it has put ahead a three-fold plan that caters to varied phases of flood reduction applications.
Donation Drives and Consciousness Marketing campaign
The primary part focuses on a short-term aim – to assemble most in-cash and in-kind donations, and lift consciousness about local weather change and flood reduction efforts. For this objective, Graana.com has collaborated with Pak Military and is redirecting the collected donation to the institute.
The workers of Graana.com are committing a portion of their salaries to assist attain as many flood affectees as attainable. Graana.com has additionally donated ration and medicinal packages to the Pak Military of their time of want.
Evaluative Help in Feasibility Research
Within the upcoming rehabilitation phases, the utmost focus of catastrophe administration and environmental our bodies will likely be on possible restructuring and rebuilding in flood-affected areas.
Right here comes the proper bullseye the place the true property sector can supply its specialised assist in feasibility research and constructing evaluations.
Some distinctive flood reduction measures embody:
- Help in structural assessments of the constructing constructions and highway infrastructures
- Soil analysis and environmental evaluation earlier than restructuring to foretell the chance of soil erosion fee and flood incidence. It will assist in flood prevention.
- Detailed evaluations of crack repairability and renovation avenues.
- Location mapping for demarcation of rehabilitated areas at a protected distance from water our bodies.
- Assessments of drainage feasibility and plans for areas extra prone to flash floods sooner or later.
- City planning and fashions with improvements in design and improvement ideas. As an illustration, sustainable mini-cities on water our bodies – an idea being readily adopted in Tokyo, impressed by the legendary animation movie “Akira”.
- Estimated budgeting for rehabilitation inclusive of low-cost budgeting concepts.
- Extra resilient constructions corresponding to retaining partitions are made in keeping with water ranges and inflows.
Coverage Help
Efficient flood rehabilitation and reduction require two most vital substances – thorough analysis and knowledgeable policymaking supporting the on-ground execution.
Two areas the place an actual property large like Graana.com can play a significant position in collaboration with governmental our bodies like Nationwide Catastrophe Administration Authority (NDMA) and Environmental Safety Company (EPA).
The coverage can combine:
- Measures for fund assortment and accountability.
- Allocation of funds, as an example, to shelter, clothes, rehabilitation, sustainable materials and development, analysis costing, and so forth.
- Stakeholder evaluation and roles.
- Neighborhood-based rehabilitation tasks that have interaction native communities in planning and execution.
Pak Military Flood Aid

Pakistan Military is on the forefront of flood reduction efforts countrywide. To date, greater than 117 reduction camps have been established. Furthermore, 7,522 Pakistan Military Troops, 25 discipline medical camps, and 50 boats have been dispatched for flood reduction efforts.
Fund assortment factors have been stationed throughout the nation. In Islamabad significantly, military donation factors are centered in F-6, F-8, and F-10 Markaz. Lately, Graana.com donated ration packages to the F-6 camp and raised consciousness in regards to the want for flood donations.
As increasingly manufacturers be a part of arms to maintain donations momentum excessive throughout the nation and worldwide ranges, Pakistan’s restoration from the flood havoc will enhance tenfold.
With a three-tier plan, Graana.com is highlighting the pressing position the company sector can play in flood reduction efforts. If the engines of our economies complement vitality into the presently crippled sections of society, the complete equipment may be revved once more to transcend by means of this disaster.
Donate Now
Take out a while to donate to the reason for flood reduction and rehabilitation. Your every penny issues to those that do not need a roof over their heads anymore. Particulars are as follows:
Account Title: Military Aid for Flood Affectees
Financial institution Identify: Askari Financial institution GHQ Department
Account quantity: 00280100620583