DraftKings Inc. (Nasdaq: DKNG) introduced as we speak that Amazon (Nasdaq: AMZN) has chosen DraftKings as a sponsor for Thursday Night time Soccer (“TNF”) on Prime Video. The multi-year collaboration between DraftKings and Amazon will ship followers participating pregame content material and distinctive betting presents each Thursday all through the NFL season, starting September 15, 2022. “The NFL season is probably the most lively time of 12 months for our clients, so collaborating with one of many world’s main know-how manufacturers as a way to supply participating content material to viewers of TNF on Prime Video is an incredible alternative for DraftKings,” stated Stephanie Sherman, Chief Advertising Officer of DraftKings. “Prime Video is an innovator in stay content material and we each have the same concentrate on always bettering our clients’ experiences. We stay up for working with Amazon to deliver hundreds of thousands of viewers a premium and enhanced expertise throughout TNF on Prime Video all season lengthy and for years to come back.”
As a part of the multi-year settlement, TNF will comprise DraftKings integrations within the stay pregame, together with odds and extra sports activities betting insights. DraftKings and Amazon can even collaborate on TNF-themed choices, together with same-game parlays, which will likely be obtainable on the DraftKings Sportsbook app. “We’re thrilled to collaborate with DraftKings to deliver followers extra insights and pleasure as a part of the TNF viewing expertise,” stated Danielle Carney, Head of NFL Gross sales, Amazon Adverts. “DraftKings content material will contribute to vigorous pregame discussions, fan engagement and, maybe, some daring predictions from our on-air expertise.”
Supply: https://finance.yahoo.com/information/amazon-selects-draftkings-sponsor-exclusive-123000707.html
