Though a stable majority of corporations have set sustainability objectives, fewer than half have set sustainability objectives particular to journey, in line with a BCD Journey survey of 112 journey consumers.
The web survey, performed July 11-23, confirmed that 45 % of respondents mentioned their firm had journey sustainability objectives, and an equal share mentioned their firm didn’t. The remaining 10 % did not know. That compares with 82 % who mentioned their firm had total sustainability objectives.
The next share, 52 %, mentioned their journey program encourages sustainable journey, whereas 18 % mentioned their program didn’t. Probably the most steadily provided sustainability choices included lowering the variety of journeys and substituting prepare journey for flights, every cited by 47 % of respondents, adopted by encouraging direct flights as an alternative of connecting flights (44 %) and consolidating a number of journeys into longer stays (39 %).
BCD additionally surveyed practically 1,800 vacationers throughout that very same interval, and an identical share—55 %—mentioned their workers inspired sustainable journey, whereas solely 8 % mentioned the corporate didn’t. Lowering the variety of journeys additionally topped their listing of sustainable journey choices, which 48 % of vacationers mentioned their corporations encourages, adopted by sharing floor transportation (44 %) and limiting the variety of workers on the identical journey (33 %).
Greater than half of consumers mentioned the additional value of some sustainable journey choices was a hinderance to progress in a sustainable journey program, essentially the most steadily cited impediment. That was adopted by educating vacationers on adopting sustainable journey practices (47 %) and a scarcity of ordinary measurements for sustainable applications (45 %). On the traveler aspect, practically half mentioned they don’t obtain sufficient data associated to sustainable journey, and practically 70 % mentioned they by no means or hardly ever obtain communication on sustainable journey from their journey groups; about 40 % of vacationers mentioned the identical of their sustainability groups.
Solely 20 % of vacationers mentioned they had been conscious of their firm’s sustainability objectives for journey, in contrast with 57 % who had been conscious of their firm’s broader sustainability objectives.
A majority of journey consumers within the survey mentioned their firm just isn’t offsetting carbon emissions from journey, although that seems poised to vary. Whereas solely 23 % mentioned their firm offsets travel-related emissions, an extra 31 % mentioned their firm is contemplating doing so.
Sixteen % of consumers mentioned their firm is buying sustainable aviation gasoline, and 22 % mentioned their firm is contemplating that method.