Amsterdam-based Bloom & Wolf, a startup specialising in offering premium silk flower companies, introduced on Thursday, April 25, that it has secured €1.4M in a pre-seed funding spherical led by CapitalT, with participation from Joanna Invests and varied angel buyers.
The Dutch firm will use the funds to develop its product choices, develop its B2B gross sales capability, and additional set up its place as a pacesetter within the synthetic flower market.
Start of Bloom & Wolf
The historical past of Bloom & Wolf dates again to the Dutch Golden Age, a time when Dutch flowers have been gaining world recognition.
Rachel Ruysch was a notable painter throughout this period and was recognized for her lifelike and fanciful floral work that always mixed flowers.
She lived on the Bloemgracht (Bloom Canal) and the Wolvenstraat (Wolf Road), which impressed the identify of the Bloom & Wolf retailer.
In honour of Rachel Ruysch, all bouquets bought at Bloom & Wolf are named after highly effective feminine painters who’ve made their mark in historical past.
Bloom & Wolf: Luxurious silk flower firm
Based by Gwen van de Pas, Bloom & Wolf specialises in offering premium silk flower companies tailor-made for each B2B and B2C prospects.
The Dutch firm’s choices embody a various vary of bouquets, every hand-selected and organized by a famend Dutch grasp florist, accessible for buy or rental.
Whereas one-off purchases can be found all through Europe, subscriptions are at the moment restricted to the Netherlands.
Moreover, the corporate says its subscription service prioritises eco-friendliness, boasting 85 instances fewer CO2 emissions in comparison with conventional flower subscriptions whereas being on common 4 instances cheaper, making sophistication accessible to all.
“Conventional flowers include a hefty price ticket, require in depth care, and contribute to environmental degradation via transportation, refrigeration, and pesticide use,” says Gwen van de Pas, Founder, and CEO of Bloom & Wolf.
“We recognised a urgent want for a sustainable various that doesn’t compromise on aesthetics or high quality. Bloom & Wolf is proud to supply luxurious synthetic flowers that not solely alleviate these considerations but in addition elevate the general flower expertise,” provides de Pas.
The investor
CapitalT is an early-stage enterprise capital fund with a singular concentrate on human-centric investments.
Using a data-driven method, CapitalT identifies and helps probably the most promising groups and invests in software program know-how corporations with a main concentrate on ClimateTech and the Way forward for Work.
“With their sustainable method, Bloom & Wolf goals to seize a good portion of the €34 billion marketplace for flowers in Western Europe and the US. We consider Bloom & Wolf is poised to steer the cost in the direction of a greener, cheaper future for floral fanatics worldwide,” feedback Eva de Mol, Founding Associate at CapitalT.