I’m elated to announce that Maxine Builder, a high editor at New York Journal, will be a part of us subsequent month to guide an formidable enlargement of Wirecutter’s short-form content material.
Maxine is a service journalism powerhouse who has performed a key function in driving the editorial imaginative and prescient for The Strategist, the product evaluate and procuring vertical at New York Journal. She began there as a employees author in 2017 earlier than changing into its high editor in 2021.
At The Strategist, Maxine has overseen the launch of recent franchises (e.g., Finest in Class), verticals (journey) and newsletters (Secret Strategist and The Strategist Magnificence Transient), all whereas serving to to make sure that the publication’s sharp, crisp voice carried via.
Her confirmed management abilities and ingenuity are simply what we’ve been searching for in a newly created function, deputy editorial director for discovery.
At Wirecutter, Maxine will companion with colleagues throughout the corporate to spearhead the event of thrilling new franchises and codecs that convey our journalists’ reporting to life in ever-more artistic methods. She’ll additionally conceptualize and launch new editorial sequence that generate viewers pleasure whereas reinforcing simply how rigorous and intensive Wirecutter’s testing is.
She’s going to work intently with a number of editorial leaders to construct our short-form processes — from pitch to manufacturing to promotion — and be certain that the newsroom features with quickness and agility, serving to us higher serve readers.
Our enlargement of short-form, discovery-oriented journalism is an thrilling alternative for Wirecutter to turn into extra useful to extra individuals, and is an important a part of our progress technique. I’m merely delighted that we’ve somebody as distinctive as Maxine main this initiative.
— Lauren