Yearly, Forrester solicits nominations from throughout the North America B2B neighborhood of profitable, best-practice program implementations that drove significant outcomes for organizations. For the 2024 season, these tales exemplify excellence within the following eight classes:
- Advertising and marketing Executives
- Demand & ABM
- Portfolio Advertising and marketing
- Companion Ecosystem Advertising and marketing
- Income Operations
- Gross sales
- Product Administration
- Buyer Engagement
At this 12 months’s B2B Summit North America, taking place Might 5–8 in Austin, Texas, and as a digital expertise, we are going to rejoice this 12 months’s recipients of the sought-after B2B Program Of The Yr (POY) Awards. You’ll have the chance to study firsthand in regards to the progressive initiatives these firms have executed, in addition to their ideas and methods in overcoming challenges and the way they achieved or exceeded the targets set earlier than them.
HCLTech — Advertising and marketing Executives Winner
HCLTech’s mantra, “Supercharging Progress,” defines how the corporate delivers industry-leading digital, engineering, cloud, AI, and software program capabilities powered by a broad portfolio of expertise companies and merchandise. As a number one international expertise firm, HCLTech is residence to greater than 224,000 individuals throughout 60 international locations. At B2B Summit, HCLTech will share its journey of remodeling its model in addition to its digital, worker, consumer, and prospect experiences, and the outcomes that this transformation has delivered.
SheerID — Demand & ABM Winner
SheerID, a world chief in id verification for commerce, has considerably remodeled its income course of. At B2B Summit, learn how its two-pronged strategy has basically modified how gross sales and advertising work collectively to drive development. SheerID advertising and gross sales leaders collaborated in a data-driven strategy to determine and resolve operational points. As well as, they’ve moved from a lead-centric to a buying-group and alternative focus in their income course of. The outcomes have been a dramatic enhance in each effectivity and velocity, together with a remodeled collaborative tradition.
TE Connectivity — Portfolio Advertising and marketing Winner
TE Connectivity, a world industrial expertise manufacturing chief specializing in connectivity and sensor options, remodeled its product-centric go-to-market technique with an audience-centric strategy that deployed efficient, focused advertising applications. At B2B Summit, representatives from TE Connectivity will element their transformation to solutions-based advertising specializing in purchaser wants and challenges and the way they achieved alignment from advertising, gross sales, and product.
Splunk, A Cisco Firm — Companion Ecosystem Advertising and marketing Winner
Splunk helps construct a safer and extra resilient digital world. After launching the Splunk Partnerverse program, which helps companions ship worth to prospects and speed up their very own development, Splunk wished to enhance the accomplice expertise in alignment with Splunk’s imaginative and prescient, technique, and targets. In its POY session, Splunk will share how, by appearing on the voice of the accomplice, the corporate decreased program complexity, supplied transparency within the digital expertise, and crammed a niche in change administration for the enterprise.
Border States — Income Operations Winner
Border States, an employee-owned US electrical distributor, acknowledged the necessity to embody a seat for advertising on the management desk and alter the way it approached advertising. At B2B Summit, representatives from Border States will define how they constructed a advertising group constitution to align with different shared income features, upskilled the advertising group, and applied a brand new advertising planning course of that allowed advertising to be included within the firm’s enterprise planning cycle and acquire a seat on the desk.
Penske — Gross sales Winner
Penske Truck Leasing is a number one supplier of progressive transportation and expertise options that preserve the world shifting ahead. The corporate operates and maintains a fleet of greater than 439,500 automobiles and serves its B2B prospects throughout North America. Not too long ago, the corporate utterly reimagined its strategy to its gross sales rewards and target-setting methodology. This variation was paired with a rethinking of its gross sales teaching strategy — all resulting in measurable gross sales development. At B2B Summit, Penske will share insights to drive gross sales success whereas staying targeted on prospects and classes realized alongside the way in which.
New York Energy Authority (NYPA) — Product Administration Winner
The New York Energy Authority (NYPA) is America’s largest state public energy group, with a deal with initiatives that drive financial improvement, vitality effectivity, and a dedication to the surroundings. At B2B Summit, Tabitha Robinson-Zogby, senior director of product administration at NYPA, will share how the group remodeled its product decision-making strategy to have larger rigor, forge stronger cross-stakeholder alignment, and permit for larger buyer focus.
Domo — Buyer Engagement Winner
Cloud-native knowledge platform Domo created the Domo Central neighborhood to underpin a strategic shift to full-lifecycle advertising. Domo representatives will present how the corporate unified buyer expertise by bringing disparate components of buyer engagement into a strong, central on-line neighborhood hub. The outcomes: deeper buyer engagement and product adoption, affect on pipeline, correlation with renewal, and elevated buyer advocacy.
Get able to be impressed by the total tales of those award winners’ successes at B2B Summit North America in Might. We hope you may be part of us!